Founded in 2002 and recognised as a top 10 Event Marketing Agency by Marketing Magazine, Branded produces live media that matters, connecting businesses, brands, celebrities and fans through large and small scale events, specialising in the media, entertainment and sports industries.
We own and operate the award winning “Matters” series including Sports, Digital, Marketing, Gaming and Music Matters. We are the original producers of the YouTube FanFest and are Global Partners with Google on the world’s largest touring live celebration of online content. We created It’s a Girl Thing and have also published magazines, run off to join many carnivals and even launched a newspaper in Hong Kong. We have Walked with Dinosaurs, danced with Grease the Musical, sung with Cats, Rocked You with Queen and even stuck an Omega on Coco Lee's wrist.
SMF Ignite presents Gaming Matters at the PIXEL Studios on Tuesday November 29th, 2016.
An exclusive, high level “Gaming 101” introduction to this industry, Gaming Matters connects Gamers and gaming/media industry business leaders with gaming startups, advertisers, ad agencies and digital media platforms.
A first of its kind event to be held in an intimate setting at the brand new IMDA's Pixel Studios in Singapore, everyone interested in the commercial and entertainment influence of this growing media sector should attend.
I'm Ando (21 years old) otherwise known as "UnlistedLeaf" from Adelaide, Australia and have been doing YouTube for nearly 4 years! With over 1.2 Million Subscribers and 315 Million video views I can happy say I have YouTube as a Full time career. I mainly stick to a Pokemon related theme on the channel with Pokemon GO and the Pokemon Trading Card game being huge factors in the channel. I also have a weekly Fan Mail show called Mail Man Monday where I open fan mail sent in from people all around the world.
General Manager, Singapore & Malaysia
Benjamin Pommeraud is the General Manager of Riot Games for Singapore and Malaysia. He is responsible for developing the presence of Riot Games in Southeast Asia and working with Garena, Riot’s publisher in the region, to promote, develop and cultivate an exciting and vibrant gaming environment and community.
Prior to his role at Riot, Benjamin led the Player Intelligence department in UBISOFT, where he used player feedback to ensure titles like Ghost Recon and Assassin’s Creed delivered a compelling gaming experience. Benjamin started his career at McKinsey & Company and went on to create three companies in the technology and film production sectors. He was the first film producer to launch a crowdfunding campaign, in 2004.
Benjamin owns a Master of Science from French Ecole Centrale Paris and a Master of Business Administration from INSEAD. Benjamin is one of 100 million monthly active players who plays League of Legends; find him via his summoner name MacLovin.
The creator of the Youtube channel Comicstorian. Daily the channel recaps comic book stories within a dramatic fashion getting people caught up with the world of comic books.
Head of Strategy and Planning
Chris has delivered strategic media planning and thought-leadership for a range of clients across both Europe and APAC, he has worked on global and regional projects for brands including Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, Ebay and The Guardian newspaper.
He is a passionate believer in the mutual benefits of brands engaging people in positive and constructive ways; Chris believes that considered, creative, digital-integrated, innovative communications create value for consumers, brands and businesses; that reach is not an objective; and that hope is not a strategy.
An industry thought-leader, Chris has co-written three books on the future of the media industry and the impact of AI on marketing. A regular and respected commentator on the communications industry, he has presented on stages at Cannes, Spikes Asia and Australia’s Mumbrella360.
Chris is currently the Head of Strategy and Planning for PHD across APAC where leads thought-leadership, creative and innovative thinking across 18 offices in 15 countries.
He likes what he does.
Vice President, Sports Business
Lee Choong Khay or better known as CK, is the Vice President of Sports Business for Astro Malaysia Holdings Bhd, a leading content and consumer group in Asean. CK joined Astro in 1997 and has nearly 20 years of experience in the broadcast industry. He was instrumental in developing Astro SuperSport, which has become one of the top sports channels in Malaysia and the region, as well as launching the first 24-hour sports channel in Malaysia, Astro Arena, whose comprehensive coverage has raised the profile of many Malaysian sports and athletes.
Over the years, Astro has brought prime sport franchises like the FIFA World Cup, UEFA EURO, Premier League, Olympics, F1, Thomas Cup, Commonwealth Games and Asian Games to Malaysian sports fans. Following the latest trend of eSports, Astro launched a dedicated eSports channel, eGG Network on Astro TV, AOTG and Tribe in June 2016.
Television & Radio Host
Dom Lau, commonly referred to as “Asia’s Ryan Seacrest”, is the face and voice of Asia Pop 40 - the first regional weekly chart countdown radio show produced in Asia specifically for Asian radio. Dom debuted on network television in 2005 where he spent five years with Fox International Channels, presenting on Channel [V], STAR World, and STAR Movies. He then moved to host E! News Asia airing on the E! Entertainment channel, which is part of NBCUniversal. Dom has extensive experience reporting on-location around the world for album launches, film premieres, concerts and fashion shows and hosted “Live From The Red Carpet” at both the 79th and 81st Annual Academy Awards in Hollywood. Dom has interviewed over 50 A-list celebrities from around the world in film, television, music and fashion fields and continues to be one of the region's most sought after presenters.
Elicia is the co-founder of Eliphant, which organises GameStart Asia, one of the largest game conventions in Southeast Asia, and runs BEast of the East, the company's esports and live stream production arm. Elicia has extensive experience in game marketing and ecommerce, having held regional marketing positions in Electronic Arts, handling both the Origin online stores and retail strategy. She is also the Marketing Director of digital agency, Zombits, which specialises in marketing and social strategy for gaming companies.
Singapore's YouTube star JianHao Tan and popular musician Danial Ron embarked on a journey together a year ago to create a gaming channel where they would play games during their free time. Despite many fans supporting the new channel, they soon realized that they had almost no talent in gaming. Hence they were given the title of NOTGOODGAMERS but just good people who play games. NotGoodGamers is now the number 1 gaming entertainment channel in Singapore.
Matt Pollins is Partner and Head of Commercial at Olswang in Singapore, an international law firm specialising in technology, media and telecoms. Matt is an expert on legal issues in the gaming sector, having advised on everything from console gaming to eSports tournament platforms. He advises clients from startups to multinationals on the full spectrum of legal issues in this sector, from intellectual property rights and commercial contracts through to consumer law and data protection.
Partnerships Lead, Southeast Asia
Matthias Beyer is the Partnerships Lead, Southeast Asia at Twitch, where he is responsible for network development in the Asia Pacific region. Prior to Twitch, Matthias honed his skills as a prominent member of the global esports community, where he led Danish-owned team, Meet Your Makers, to global championships. Matthias also has worked with Singaporean government bodies on educating youth about competitive game development. Until 2012, Matthias was the CEO of Neolution E-Sports, which produces gaming hardware and is a Gaming Cafe Franchise. Lastly Matthias is proficient in German, English, Thai and French.
Meghan Camarena, originally from Fresno, CA, resides in Los Angeles where she runs her YouTube channel Strawburry. Meghan started Strawburry17 in 2007 making random videos and music videos with her younger brother David. Now she posts content of all genres including vlog, gaming, cooking, cosplay, DIY, scripted, music and more. Outside of YouTube Meghan was on the 22nd season of The Amazing Race with good friend Joey Graceffa.
Asia PAcific Director
Chairman & Co-Founder
Nicholas is Chairman and Co-Founder of Singapore's Cybersports and Online Gaming Association (SCOGA), an ecosystem builder for the growing esports scene in Singapore. Nicholas has held leadership positions in Fortune 500 companies, startups, professional organizations and nonprofits. He currently serves as a council member of the National Youth Council, National Council for Problem Gambling and National Crime Prevention Council. Nicholas has also judged several awards including the Splash Awards, ASEAN Youth Creative Industry Fair, and Recognized Innovator Awards in the Bay Area.
App Developer and Sales Leader (AUNZ, SEA)
Nopparat Yokubon leads App Install business for SEA/AUNZ for Google. She focuses on helping mobile first businesses meet their user acquisition and app promotion goals across Google platforms. Previously, she spent over seven years with Google building up publisher monetization business across SEA and Pakistan, Sri Lanka and Bangladesh with the Online Partnerships Group. Nopparat is experienced in helping developers/publishers scale their business through a consultative partnership and data driven approach.
Bandai Namco Entertainment Singapore
Rainel Tan is an accomplished, powerful business leader whose entrepreneurial instincts and vision have successfully helped expanded the market share in Southeast Asia for Bandai Namco Entertainment Asia. His dedication and passion towards the industry instilled positive energy to his team members and cultivated an environment where creativity and innovation are encouraged. Under his leadership, Bandai Namco Entertainment Singapore has consistently achieved year-on-year growth and with his market acquisition strategy. His continued leadership promises to drive successful expansion into Southeast Asia markets in the future.
MD & Chief Commercial Officer
Scott Munro is the Managing Director and Chief Commercial Officer for Branded, globally. He has responsibility for the Commercial and Content functions across Branded's B2B and B2C event portfolio that includes the 'Matters' series of B2B events as well as the B2C YouTube FanFest's and It's A Girl Thing.
Prior to his role at Branded, Scott was the Regional Marketing Director - Circulation, for The Wall Street Journal Asia and previously led Research & Insights for News Corporation on the Digital Paid Content Strategy for Australia. Scott started his career as a Market Research practitioner before moving agency side covering client leadership in Market Research and CRM and then into senior Marketing Management roles in Print & Digital Publishing.
#01-02 Pixel Building, 10 Central Exchange Green, Singapore 138649
Strategically creating and distributing content across Branded's different social networks
Sleep is for the dead.
Social media... or cat videos
What they call me:
Mama-san for the Marketing and Operations of our business. Rudolph and sometimes the reins to Jasper’s Santa.
What I really do:
Strive to ensure we have the right people, processes, priorities and communications in place to wholeheartedly deliver results that matter.
Watch out for:
My close protection agent, Agatha.
Setting corporate strategy and steering the ship.
Coordinate maternity leave.
"No one looks back on their life and remembers the nights they had plenty of sleep".
Communicate, operate, facilitate!
Anything I’m asked.
“You only live once, but if you do it right, once is enough!”
Anything event related.
Act as the bridge between commercial and editorial for our Matters events
Write EDMs and make sure I'm up to date on what's happening in the industry
Instigating team karaoke
In service for everything that relates to design & creative, come to me and I'll give you a solution.
Ensure anything people give me turns out to be pretty.
Lu or Bezza
Part of the money making machine when it comes to things that matter
Finding the best happy hour spots in town
New business and sponsorship opportunities.
Keeping it simple, Nat
Co-ordinate the suite of Branded’s global projects.
Paddle - the greater the distance the bigger the challenge.
Support in event production elements
The girl with crazy hair colour
I work with an awesome team to put on 3 crazy nights of new music.
The above and then some.
Anything Artist Relations / Festival Relations.
Anything other than sales.
Anything Jasper doesn’t want to do.
The longest service staff and a new mommy at Branded.
Toe-Knee (or The American).
Design Music Matters program and secure panel and keynote speakers.
“Don’t ask, don’t get.”
Program and Speakers.
Assist Suki (eg.record invoice or payments) and general operation